Covara
Rebrand
Covara is an insurance brand that was in need of a full rebrand — from visuals to voice. I was brought onto the project by Daisy to help rebuild the brand from the ground up. There was no real system in place — just a name and a need for something fresh, modern, and trustworthy.
Client:
Covara
Role:
Designer
Year:
2024
Challenge
Insurance isn’t known for being exciting — so the challenge was to make Covara feel approachable, clear, and visually sharp without losing credibility. We had to strike a balance between professional and personable, with a brand identity that felt consistent across every touchpoint.
Objective
Create a clean, modern identity for Covara that repositions it as a reliable, forward-facing insurance brand. That meant designing a new logo, defining color schemes, setting the tone of voice, building mockups, and helping shape the strategy and brand positioning.
Results
A full rebrand that gave Covara a new presence — visually strong, clear in tone, and ready for launch. The visuals popped, the system held together, and the rollout helped the brand show up in a way that actually felt intentional.